Post by account_disabled on Dec 23, 2023 10:19:21 GMT
The brand in question, you go to their site (e-commerce site) and you can buy. On the other hand, if you are simply looking for a shirt or a suit, without a specific brand, you have no chance of arriving on their site. We will easily understand that there are more Internet users looking for a tailor than a tailor from brand X or Y. There is therefore a lot of business potential that is lost. Number of keywords on which the site is referenced. This is a good criterion but again we need to take a step back. Indeed, this figure can increase but with a site that will be more visible on uninteresting queries.
Does the site stand out for requests for solutions or needs? For me, this is an essential Email Data point in a digital strategy. I met a company in the field of infratherapy. This company does not position itself on this term and this practice that “no one knows”. Communication and marketing are based on the solution provided. So there is no traffic, because the solution is unknown. By communicating about the need (health, detox, slimming, relaxation, sleep, anti-aging, etc.), the company would address a much broader market, in which there is demand, and it would communicate by explaining that its solution is a response. to these needs.
The use of big data allows us to know and understand our online market, the expectations and needs of those who may need our products and services. We communicate by targeting specific needs and not by undergoing Google analysis. We attract the right people, since we have targeted very specific research intentions. We convert more and digital marketing becomes a source of profit instead of being a cost center. The brand in question, you go to their site (e-commerce site) and you can buy. On the other hand, if you are simply looking for a shirt or a suit, without a specific brand, you have no chance of arriving on their site. We will easily understand that there are more Internet users looking for a tailor than a tailor from brand X or Y.
Does the site stand out for requests for solutions or needs? For me, this is an essential Email Data point in a digital strategy. I met a company in the field of infratherapy. This company does not position itself on this term and this practice that “no one knows”. Communication and marketing are based on the solution provided. So there is no traffic, because the solution is unknown. By communicating about the need (health, detox, slimming, relaxation, sleep, anti-aging, etc.), the company would address a much broader market, in which there is demand, and it would communicate by explaining that its solution is a response. to these needs.
The use of big data allows us to know and understand our online market, the expectations and needs of those who may need our products and services. We communicate by targeting specific needs and not by undergoing Google analysis. We attract the right people, since we have targeted very specific research intentions. We convert more and digital marketing becomes a source of profit instead of being a cost center. The brand in question, you go to their site (e-commerce site) and you can buy. On the other hand, if you are simply looking for a shirt or a suit, without a specific brand, you have no chance of arriving on their site. We will easily understand that there are more Internet users looking for a tailor than a tailor from brand X or Y.