Post by lizaseo11 on Nov 10, 2024 5:27:33 GMT
Low conversion can cause slow business growth and reduced sales.
Fortunately, there are a number of ways to improve the situation when the conversion rate on the site is low.
First of all, you need to understand why you have such metrics for your site. What makes people leave your site and go to other sources in search of other content?
Special tools will help you to understand in detail the reasons for low conversion, but in this article we will not consider them, but the so-called Red Flags - those factors that can cause a decrease in indicators, as well as ways to eliminate them.
11 Reasons for Low Website Conversion
There could be many reasons, but if you look at your analytics metrics, you may be able to track down the root cause of the problem.
The most common reason is that your offer does not match the wishes of the audience. However, there are other reasons besides this - we will consider them in more detail later in the article.
1. Website visitors don't understand your offer
If your audience doesn't understand what you're offering them, they're likely to close your site and move on to another source.
In this case, the key role is played by the clarity of the presentation of information. Short sentences, a clear style of presentation, the absence of oversaturation with complex sentences - all this will significantly improve the perception of the material.
Let's imagine that you have a shopify website design service with tariff plans that are displayed side by side for comparison of characteristics. In this case, the ability to compare tariff plans can be useful. At the same time, the lack of an explanation of which tariff plan is best suited for a particular category of clients will complicate the choice, and new visitors may refuse to choose at all, since they simply may not know what will suit them best.
2. Your CTAs are not optimized properly
When writing CTAs, always look at them from the customer's perspective. What offer will motivate them to take action?
One of the main rules is complete correspondence between the title and CTA.
An example of a discrepancy between the CTA and the title:
Low Conversion Rate 8
There is a clear mismatch between the title and the CTA. The title offers a free checklist, but the CTA button… Offers to subscribe! As you can see, they have nothing in common.
How to fix the problem? Very simple: change the CTA button:
Low Conversion Rate 11
Let's take, for example, a well-known site that offers online courses and trainings on marketing, sales, etc.
Low Conversion
What do we see on the landing page? We see the title - “Get instructions…” and the CTA button “Take part”. In this case, as in the previous one, there is a clear discrepancy between the title and the CTA.
As in the previous case, this can negatively impact the overall conversion rates for this landing page.
Correct optimization of the title and CTA:
Lowconversion
3. Lack of motivation for action
In each case, it is necessary to conduct A/B testing to determine the most effective version of the page that generates conversion. However, you should not test with versions that are not supported by motivational triggers - necessity, trust, satisfaction, etc.
Let's see how famous marketers and SEO specialists do it.
Matthew Barbee:
Barbie
Pay attention to the three highlighted blocks: the first demonstrates trust (more than 20,000 companies), the second demonstrates the exclusivity of the offer (you will not find such information anywhere), the third demonstrates authority (among the companies - Coca-Cola, IBM, HubSpot, etc.).
A similar example of design:
Cognitive
There are enough such examples, and you can find them yourself both on the English-language and domestic Internet.
4. Your website has bad UX
UX is one of the main indicators that influences the conversion of a website. If users cannot find what they need, or find it difficult to find, they are more likely to move on to another resource.
For example, if your site has a pop-up that appears immediately after landing on the site, users are likely to close it as an irritant. It doesn't matter how attractive the offer is - users are simply not ready for what you offer.
Imagine a situation where a user comes to your site from a search. They don’t know anything about your product or services yet, but you immediately show a pop-up or push notification. Users won’t perceive such a presentation of information.
5. There are many distracting elements on the landing page
The only goal of a landing page is to convert a visitor into a client. That's all.
If your landing page has a large number of irritating and distracting elements, the user will not be able to understand where to click or go. Different CTAs, navigation links, pop-ups, incorrect visual components - this distracts attention and does not contribute to improving conversion on the site .
The solution is simple: remove elements that are not aimed at conversion. Simplify the landing page, but at the same time do not forget about the above points.
6. You don't have a modular exit pop-up
Exit windows are one of the essential elements that contribute to conversion. Consider such pop-ups as a separate landing page, the purpose of which is to attract a new client.
This means that a well-optimized exit pop-up should contain a CTA, a catchy headline, and an attractive visual component.
Fortunately, there are a number of ways to improve the situation when the conversion rate on the site is low.
First of all, you need to understand why you have such metrics for your site. What makes people leave your site and go to other sources in search of other content?
Special tools will help you to understand in detail the reasons for low conversion, but in this article we will not consider them, but the so-called Red Flags - those factors that can cause a decrease in indicators, as well as ways to eliminate them.
11 Reasons for Low Website Conversion
There could be many reasons, but if you look at your analytics metrics, you may be able to track down the root cause of the problem.
The most common reason is that your offer does not match the wishes of the audience. However, there are other reasons besides this - we will consider them in more detail later in the article.
1. Website visitors don't understand your offer
If your audience doesn't understand what you're offering them, they're likely to close your site and move on to another source.
In this case, the key role is played by the clarity of the presentation of information. Short sentences, a clear style of presentation, the absence of oversaturation with complex sentences - all this will significantly improve the perception of the material.
Let's imagine that you have a shopify website design service with tariff plans that are displayed side by side for comparison of characteristics. In this case, the ability to compare tariff plans can be useful. At the same time, the lack of an explanation of which tariff plan is best suited for a particular category of clients will complicate the choice, and new visitors may refuse to choose at all, since they simply may not know what will suit them best.
2. Your CTAs are not optimized properly
When writing CTAs, always look at them from the customer's perspective. What offer will motivate them to take action?
One of the main rules is complete correspondence between the title and CTA.
An example of a discrepancy between the CTA and the title:
Low Conversion Rate 8
There is a clear mismatch between the title and the CTA. The title offers a free checklist, but the CTA button… Offers to subscribe! As you can see, they have nothing in common.
How to fix the problem? Very simple: change the CTA button:
Low Conversion Rate 11
Let's take, for example, a well-known site that offers online courses and trainings on marketing, sales, etc.
Low Conversion
What do we see on the landing page? We see the title - “Get instructions…” and the CTA button “Take part”. In this case, as in the previous one, there is a clear discrepancy between the title and the CTA.
As in the previous case, this can negatively impact the overall conversion rates for this landing page.
Correct optimization of the title and CTA:
Lowconversion
3. Lack of motivation for action
In each case, it is necessary to conduct A/B testing to determine the most effective version of the page that generates conversion. However, you should not test with versions that are not supported by motivational triggers - necessity, trust, satisfaction, etc.
Let's see how famous marketers and SEO specialists do it.
Matthew Barbee:
Barbie
Pay attention to the three highlighted blocks: the first demonstrates trust (more than 20,000 companies), the second demonstrates the exclusivity of the offer (you will not find such information anywhere), the third demonstrates authority (among the companies - Coca-Cola, IBM, HubSpot, etc.).
A similar example of design:
Cognitive
There are enough such examples, and you can find them yourself both on the English-language and domestic Internet.
4. Your website has bad UX
UX is one of the main indicators that influences the conversion of a website. If users cannot find what they need, or find it difficult to find, they are more likely to move on to another resource.
For example, if your site has a pop-up that appears immediately after landing on the site, users are likely to close it as an irritant. It doesn't matter how attractive the offer is - users are simply not ready for what you offer.
Imagine a situation where a user comes to your site from a search. They don’t know anything about your product or services yet, but you immediately show a pop-up or push notification. Users won’t perceive such a presentation of information.
5. There are many distracting elements on the landing page
The only goal of a landing page is to convert a visitor into a client. That's all.
If your landing page has a large number of irritating and distracting elements, the user will not be able to understand where to click or go. Different CTAs, navigation links, pop-ups, incorrect visual components - this distracts attention and does not contribute to improving conversion on the site .
The solution is simple: remove elements that are not aimed at conversion. Simplify the landing page, but at the same time do not forget about the above points.
6. You don't have a modular exit pop-up
Exit windows are one of the essential elements that contribute to conversion. Consider such pop-ups as a separate landing page, the purpose of which is to attract a new client.
This means that a well-optimized exit pop-up should contain a CTA, a catchy headline, and an attractive visual component.