Post by account_disabled on Feb 28, 2024 8:31:24 GMT
Having understood this topic, it is important to understand some implications. There are several classic ways of thinking about a link and the resulting anchor text, which have different effects. Maintaining control of how anchor tests are carried out is essential to your overall digital strategy. Let's see the main types of anchor text, on a simple example: Brand link: Digital strategy by Alberto Pozzi A link of this type, which uses your name and surname or the name of your company as an anchor, strongly promotes your name, in fact. By doing this, you aim to rank well when someone searches for your name or company. Think about whether this is what you want, or whether you are thinking of something different. URL link: Digital strategy by A link of this type is plausible, clear to read, but not very useful.
I doubt you're aiming to rank well for people who google your site's URL, right? Dry keyword: Digital strategy by Alberto Pozzi A link with an anchor text that contains a single keyword is most likely what works best. Obtaining many Nepal Phone Number external links to your site, with a relevant keyword as anchor text, ensures that your site gains considerable authority on that keyword, and that it gains notable positions in the Google search results. Keyword call-to-action : Download Digital Strategy eBook If the link contains as anchor text, in addition to the keyword, the complete terms of your favorite call-to-action, the effect can be even more powerful and widespread; or, it would be even better to obtain links with anchor text as similar as possible to the queries the user searches for on Google.
TAKE CARE OF THE DETAILS OF ANCHOR TEXT It is therefore extremely important to take care of the details of the links you get. If the links you earn from outside are poorly made and have bad anchor text, you risk having worked for nothing; on the contrary, taking care of the anchor text and html details of the link you earn can literally make you rocket to the top of Google search results . It's a good idea to prepare some sort of guideline on how you would like your site to be linked, to pass on to those who have already included a link to your site, and to those who you would like to do so. LINK ON AN IMAGE What if the link is an image? Very often you will get a link to your site with an image of your logo or something like that.
I doubt you're aiming to rank well for people who google your site's URL, right? Dry keyword: Digital strategy by Alberto Pozzi A link with an anchor text that contains a single keyword is most likely what works best. Obtaining many Nepal Phone Number external links to your site, with a relevant keyword as anchor text, ensures that your site gains considerable authority on that keyword, and that it gains notable positions in the Google search results. Keyword call-to-action : Download Digital Strategy eBook If the link contains as anchor text, in addition to the keyword, the complete terms of your favorite call-to-action, the effect can be even more powerful and widespread; or, it would be even better to obtain links with anchor text as similar as possible to the queries the user searches for on Google.
TAKE CARE OF THE DETAILS OF ANCHOR TEXT It is therefore extremely important to take care of the details of the links you get. If the links you earn from outside are poorly made and have bad anchor text, you risk having worked for nothing; on the contrary, taking care of the anchor text and html details of the link you earn can literally make you rocket to the top of Google search results . It's a good idea to prepare some sort of guideline on how you would like your site to be linked, to pass on to those who have already included a link to your site, and to those who you would like to do so. LINK ON AN IMAGE What if the link is an image? Very often you will get a link to your site with an image of your logo or something like that.